A famous heavy metal band from the United Kingdom is using online metrics to identify fans that download its music. But the group isn’t taking the data to file a lawsuit against those fans. Instead, it’s using the information to perform concerts for them.
Iron Maiden, a band formed in 1975 that has sold more than 80 million albums while performing 2,000 concerts worldwide, uses information provided by music analytics company Musicmetric to help plan the course of an upcoming tour.
As illegal downloading and music streaming services have rendered physical album sales negligible to the point of irrelevance, artists have increasingly been forced to rely on concert tours and merchandise revenue.
With help from the Recording Industry Association of America (RIAA), many labels have sought to recoup these losses by filing lawsuits against individual downloaders, with damages often in the hundreds of thousands of dollars range. The most famous example of this is possibly Metallica, the platinum-selling heavy metal group that attempted to sue the Napster file-sharing service a decade ago.
However, recent studies have shown that fans who download music illegally are often the most loyal in terms of concerts and merchandizing. A 2012 survey from the American Assembly, a non-partisan public policy forum affiliated with Columbia University, found that nefarious file-sharers tend to purchase 30 percent more music than customers who do not download anything illegally.
Iron Maiden, with help from Musicmetric, seems to have recognized that profit potential. The group found that a large amount of its web traffic and Twitter followers come from South America. Not coincidentally, South America – particularly Brazil – was also the origin of a massive amount of BitTorrent traffic searching for Iron Maiden.
Read more via Russia Today Iron Maiden uses piracy numbers to plan ‘massive sellout’ concert tours — RT News.