The family of reggae icon Bob Marley has announced that they have teamed up with a Seattle-based private equity firm to produce “a premium cannabis brand rooted in the life and legacy” of the legendary Jamaican. The brand, known as Marley Natural, will include pot-infused creams, strain’s of “heirloom Jamaican cannabis” inspired by the stuff that Marley himself used to smoke and accessories like portable vaporizers.
The announcement came this morning via a segment NBC’s Today, in which the Marley family revealed their partnership with Privateer Holdings, the owners of Marley Natural. Speaking with the program, Privateer Holdings CEO Brendan Kennedy said, “This is what the end of prohibition looks like…Bob Marley started to push for legalization more than 50 years ago. We’re going to help him finish it.”
Marley Natural will be available late next year in places where the purchase and sale of marijuana is legal. As of now that only includes a small number of of countries and the American states of Colorado and Washington, though the news comes just a few weeks after the citizens of Alaska, Oregon and Washington, DC voted to end the prohibition of cannabis in their respective jurisdictions.